“Over 1,000 People Have Used My
Unique Pitch System To Achieve Their Publicity Goals...
And I’ll Work
With You Too, One-On-One To Help You Get
some questions for you...
press releases fail to generate interest in your business
and you don’t know what else to do?
confused by the steps needed to get massive media coverage?
distrust those involved in the “PR system” and want to be sure
your investment of time and money pays off?
spending gobs of cash trying to do your own PR?
your own publicity taking too much time?
product unique and hard to develop a pitch for?
think getting effective publicity advice is out of your
If you answered
“YES” to any of these questions, I have good news for you…
... there's light at the end of the tunnel
get great media coverage and save money by doing your own
publicity... you just need to use the right system.
Here's why I say that...
becoming a TV producer, interview host and media pitch coach,
I was a self-published author trying to promote my book.
Boy what a
book and wanted to do my own publicity.
heard that press releases were the best way to get cheap,
effective publicity, but I didn’t
know how to write one.
So I hired
a writer who charged me $300.
I paid another $600 to get it distributed... $900
total. And the result? Zip. Nada. I
learned firsthand... they aren’t
kidding when they say that 99.9% of press releases are
continued to believe in my books potential, so next I
hired a public relations (PR) firm to promote it.
I signed a
contract for $10,000 figuring this would get me national media
coverage, and I would be on my way at last.
Well, I was wrong again
signed the contract, I found that I could only deal with low-level people
who knew nothing about my book or who I wanted to reach. They
ignored what I told them and crammed my product information
into a “cookie cutter” approach that failed miserably.
contact I got came from a reporter who called me directly,
because she got tired of trying to deal with my PR agency.
like what you're going through with your product? Not
surprising... it’s par for the course.)
point I was almost out
of money… and options.
time I became a TV talk show producer and host, booking guests
for my own show.
Talk about an eye opener…
here I was, trying to book guests... but I was finding it
difficult because of the way people pitched me. Most of
my time was spent sorting through mountains of poorly
written press releases that weren’t even remotely related to
what I was looking for.
trying to force themselves into a show they didn’t fit.
Worse yet, they made everything about themselves.
see, producers and reporters don’t care about you... they care
about their audience and readers. You have to talk to them in
terms of what you can do for their audience and not sound like
a commercial. This holds true in every situation.
began to talk to other TV producers and hosts to see if what I
was experiencing was a fluke.
And they all
told me the same thing... people should abandon press
releases and PR agencies and...
... pitch them directly
position themselves as experts who can help their audience
and stop trying to just talk about their products.
down to two things...
Pitch the media directly, and
Make the pitch speak their language.
And here's the
the media directly is not that hard... it’s making the pitch
speak the media's language that trips up most people.
had figured it out.
So I developed
a complete system for people who wanted to get media
exposure... such as TV interviews, mentions in newspapers and
magazines, and even bloggers.
First I used
my new system on my own book...
it went on to become an international best seller published in
shared my system with other producers and hosts... and they
almost begged me to get it out there so they would have an
easier time finding people to interview.
(It may not
seem like it, but producers and hosts
are almost dying to get good pitches so they can book good
then I coached publicity seekers on how to use my new system.
I wanted to make sure it
worked for different types of products and situations.
And I was
thrilled… everyone I coached came back to me with success
stories. Even people who thought their product was a
“hopeless case” for getting publicity, ended up in national
forward to today.
Hi, I'm Edward Smith...
turned TV producer, host and media pitch coach.
been involved in writing, publishing, book marketing, and
hosting a TV interview talk show for 26 years. I have
self-published an international bestseller, produced and
hosted my own international TV show, and now coach people how
to get on TV shows and into other media.
publicity seekers is more enjoyable than anything else I do.
I get a lot of satisfaction helping folks just like you use my
“can’t miss” pitching system.